Ana­ly­sis of IPOs 2019 and e‑commerce stocks. Eva­lua­ti­on as of 05/09/2019

With the excep­ti­on of Fre­quen­tis, who­se pri­ce is now 2% abo­ve the issue pri­ce and has thus increased by around 3% in the last two weeks, the other two new issues in 2019 show a nega­ti­ve trend com­pared to the issue pri­ce. The most pro­mi­nent new issue of the year Tra­ton remains weak up to date. In the last two weeks, the pri­ce has fal­len by ano­ther 3%. Com­pared to the deve­lo­p­ment of the mar­ket as a who­le, the value is now down 6%. The Glo­bal Fashion Group’s stock has lost ano­ther 15% in value in the past 14 days, with vola­ti­li­ty rising by 28% to 78%. The pic­tu­re of new issues in 2019 could be signi­fi­cant­ly impro­ved by the IPO of Team­view­er, which is likely to take place soon. Inves­tor inte­rest in this high-yield tech­no­lo­gy value is repor­ted­ly signi­fi­cant. The issue volu­me is expec­ted to signi­fi­cant­ly exceed the bil­li­on mark.

E‑commerce, i.e. Inter­net-based com­mer­ce, has increased enorm­ously in recent years. In Ger­ma­ny, sales growth in the last 5 years total­led about 40%. Ama­zon, Ebay and Ali­baba are among the worl­d’s best-known publicly traded e‑commerce com­pa­nies. In Ger­ma­ny, a total of eight e‑commerce com­pa­nies have gone public, three of them sin­ce 2018. Their share pri­ce per­for­mance has been dis­ap­poin­ting over the past 20 months. The last three new issues all show signi­fi­cant pri­ce los­ses com­pared to the issue pri­ce and have per­for­med signi­fi­cant­ly worse than the over­all mar­ket. The main reason for this is that the com­pa­nies are not trus­ted to get into the pro­fit zone quick­ly.

Among the e‑commerce com­pa­nies that have been lis­ted for a long time, Zalan­do and HelloFresh stand out for the peri­od under review over the last 20 months with a posi­ti­ve pri­ce deve­lo­p­ment and a bet­ter per­for­mance than the over­all mar­ket. Sales and pro­fits are deve­lo­ping posi­tively for both com­pa­nies and the pro­s­pects for this to remain are high. Across the enti­re stock mar­ket histo­ry, zoo­plus is the best value. Sin­ce lis­ting, the share pri­ce has increased by more than 400%. The over­all mar­ket was out­per­for­med by around 330%. It is ques­tionable whe­ther this posi­ti­ve deve­lo­p­ment will last, as the com­pa­ny has been wri­ting los­ses sin­ce 2018, which is also reflec­ted in the pri­ce trend over the last 20 months with a decrease of 16%. On the other hand, the share pri­ce per­for­mance of windeln.de is a total loss of around 97%. Sole­ly by recur­ring capi­tal increa­ses, the com­pa­ny was saved from insol­ven­cy – but for how long?

In inter­na­tio­nal com­pa­ri­son, the lis­ted Ger­man e‑commerce com­pa­nies are rela­tively small in terms of tur­no­ver. With Zalan­do, only one com­pa­ny gene­ra­tes pro­fits. With the excep­ti­on of Zalan­do and HelloFresh, the tra­ding volu­me is par­ti­cu­lar­ly low, thus even smal­ler purcha­se and sales orders can be signi­fi­cant­ly reflec­ted in pri­ce deve­lo­p­ments.

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